There are several definitions of lift: moving from the bottom up, put in one place higher; directing upwards; make a pedestal and link. In cosmetic surgery is called lifting to the procedure that stretches the skin and makes look younger to a person, mostly takes place in the face, where the results are more evident.
Five hosts failed to lift Emmys (Toronto Star) Here's the thing: Hosting is supposed to be their job (assuming it can be considered an actual job). That's why they get the big bucks, why the TV academy saw fit to reward them with their own, brand spanking new Emmy category.