Revlon

Author:: jennifer
Date:: May 17, 2007

Remember when Revlon only marketed to your average everyday housewife, teenager, or young woman. Their beauty products were made for middle to lower class women. Well, Revlon has totally remade it self. Revlon has taken on new markets. Today they not only market to every woman in every age bracket, but they also market to many men. Have you noticed they are marketing more skin care products that are created for men now? There are a lot more hair products for men, as well as facial cleansers and shaving creams etc. It is getting hard to distinguish between the men and women’s products. There are hair products that enhance grey hair, make your hair more shinier, straighter and more controllable and they even smell great. There are hair products that even smell citrus, or even flowery. Whatever smell you like, they probably have. Skin care products that are aromatherapy based, products that smell like mint, rosemary, and vanilla. Recently, they have opened a company store, in almost every factory outlet in almost every state. They compete with what was once called the beauty giants such as estee lauder and Lancôme. It used to be that Revlon only marketed to those women that were somewhat economically challenged, but today, their aim is to give you the best product for the least amount of money.