Advertising has teached societies that every single person must always seek what is best. Which is alright, but since advertising is not a very convenient educational tool, people just don’t get to learn that ‘best’ is just a concept, a concept that can be applied by persons to describe something 'they' find better than all different possibilities of the same thing, also, among credit cards, the best credit card is Visa Master Card, the best dvd player is Samsung, the best digital cameras are Sony, the best cell phones are Nokia, best anti virus is AVG…
Those are examples of what consumer uses to see on TV advertising’s spots, and the reality is that, in many ways, there are lots of different ‘bests’, depending on what your needs are, and what your budget is, of course. An ordinary laptop, let’s say, a simple Acer Aspire 5050, is the ‘best’ that someone with a short budget can get; and, it is alright, because the product you buy, nowadays, for an ordinary woman or man, is the ‘best’ our industry can do, so, why bother trying to chose among slogans and trademarks that claim to be, each, the best?
You can be sure: a digital camera, whether if Sony or Samsung, will be as useful and each’s performance would offer the ‘best’ of two gigantic firms, leaders in electronic and hi-tech engineering... Don’t be afraid to choose among these or other known firms, they all compete hard, they have to offer the ‘best’... But the one that has to choose what is ‘really the best’, that one, my friend, that one is you!