Franco Moschino was an Italian fashion designer remembered for his witty, colorful, lively and provocative designs which not only challenged, but poked fun at the fashion industry. Born in Abbiategrasso, Lombardy, Italy, located almost 20 miles from Milan. Before becoming a fashion designer he attended Accademia delle Belle Arti in Milan to study fine arts in 1967 hoping to become a painter. To finance his studies, he worked as a freelance fashion illustrator. Eventually, his interest shifted from paints and canvases to fabric and tailoring. His fashion career began in 1971 when he became an illustrator for Gianni Versace, and continued to work for him for another six years. From 1977 to 1982 he designed for the Italian label Cadette.
Moshino founded his own company, Moonshadow, in 1983 and launched the Moschino Couture! Label that same year. At first he designed casual wear and the infamous Moschino jeans, but his line eventually expanded to lingerie, eveningwear, shoes, menswear and perfumes. In 1988 he launched a less expensive line which included the Moschino Cheap & Chic perfume. His designs were very innovative and unusual such as quilted black denim miniskirt with plastic fried eggs decorating the hemline, quilted jacket decorated with bottle tops, plug socket drop earrings and bodices made out of safety pins.
Since his untimely death in 1994 Rossella Jardini, his former assistant has been creative director of the brand. Moschino clothing has been worn by celebrities such as Alicia Silverstone and Gwyneth Paltrow. Moschino shoes are cute and stylish under the Moschino Cheap and Chic perfume brand. Moschino watches are also fashionable and reasonably priced. A Moschino watch can be purchased online from a variety of retailers. A Moschino watch can be purchased for as low as $99.00 US Dollars. Uomo Moschino is great and fun fashion to wear. Chic and Cheap! Worth a look! Enjoy!