It is quite hard to reach a distinctive place in global lifestyle market, and harder is it much more to maintain that place during long time, like has done Guess during the past 40 years. The complete Guess collection has been a cultural production which has influenced the lifestyles, that means, the personalities and character from many, many people around the world. You could say that almost every person that knows the brand has wanted a Guess handbag (or has one!), or that she surely has dreamt of that Guess purse that ‘no one among her friends has’!
It is normal, because as kids we grow up amid different sort of messages, lots of them advertising, and, for instance, Guess 80's jeans are turning in vogue again, and many young people, that where babies in the 80’s – or haven’t even existed! – want now to have that jean that was a lifestyle’s mark.
There are some things that simply can’t be done better; which is a very severe statement. But, for some reason, which, of course, no Guess’ outsider surely knows, and perhaps nor even many employees from that gigantic corporation, there are some persons that have proclaimed that a Guess bag can’t be better done; which, is, as said lines before, a severe affirmation; an affirmation that al Guess handbags will have to probe every time they are bought and used . And they certainly will, although, well, nothing lasts forever, not even love... Say a Guess bag lasts more than that...
