Cover girl makeup is an all time favorite of most young girls. Cover girl markets the teen and young adult women, between the ages of 18 and 25. Obviously their aim is to get the most sales dollars they can from the over one million dollars spent an hour on cosmetics.
Cover girl cosmetics have many products with the colors and trends that young women like and are priced within their budget. Some of cover girls most known products are: cover girl outlast mascara, which is known for its natural looking appeal and for its water soluble ingredients. Cover girl lipstick is also very popular and comes in many different colors. Cover girl models have changed in the last 20 years according to the changes that society itself has undergone. In the 1990’s Cover girl’s advertisements were very bold with models wearing very loud eye makeup and eye shadow. Today cover girl has had to change its advertising to a more natural look that agrees with a young natural healthy image.
Covergirl makeup runs about $7.00 and is great for women between the ages of 17 and 30. Cover girl make up is water based and soluble so it won't cause skin damage. There are also other cover girl cosmetics that can be found at their website.