Using classified ads is still a great idea for advertising your products or services. Newspaper classified ads can really pay off their cost if they are aimed correctly and placed in the right newspaper. Online is a great way to reach a huge audience, or a specifically targeted niche market.
With online classified advertising becoming so popular many people are forgetting about the benefits of newspaper classifieds. A smart marketer will keep using both to gain maximum benefits. Help wanted ads, used car and real estate classified ads particularly do well in local newspapers. Not everyone is on the internet, and of those who are an overwhelming 70% still read their newspaper!
If you are specifically running an internet business though, free online classified ads are definitely a must. Along with the rest of your marketing plan free classified advertising can bring you in extra traffic, and online traffic is what counts.
There are many free classified ad sites you can use on the internet. They vary in the amount of traffic they receive, so take time to do a little research to find the best ones. Finding that place between a site that has millions of viewers where you may not get noticed at all, to a site that gets plenty of traffic and where your ad will get noticed is a fine balance sometimes. When the classified ads are for free though the difference is more in the time you spend creating and posting your ad rather than dollars spent.
Most classified ads sites also give you the option of added extras for a small one off fee or a monthly fee if you want to advertise regularly. If you find your ads are not getting read or noticed this can be a worthwhile option.
The other major thing with classified ads is to learn to make your ad count. You really only have a few lines to hook people in to decide what you are offering is worth a closer look. Learn to write good copy and you can get free classified advertising working for you!
