So who and what is Chopard? Chopard offers a very exclusive line of watches and jewelry and they are serious about their work. Chopard is a Geneva-based luxury watch, jewelry and accessories company that was founded in 1860 by Louis Ulysse Chopard at the age of 24. Chopard initially concentrated on developing precise pocket watches and chronometers based upon innovative ideas. Chopard is regarded as a manufacture, in other words that they make many of their watches and movements in house rather than using the base movements or ebauches of other manufacturers. Chopard, which also has production facilities in Fleurier, is one of four participating brands in the Fleurier Quality Found, which certifies a very high level of quality to manufactured watches. The “Qualite Fleurier” standard is meant to compete with the Geneva standards such as the exclusive Geneva Seal manufacturing standard.
The Chopard Company has developed a variety of watch collections including quartz and mechanical timepieces, gem set and technically complicated models, classic and sporty ones. Just take a look at the Chopard Happy Sport Watch. The list of the leading Chopard collections is the following: Mille Miglia, L.U.C., Chopard Happy Diamonds and Happy Sport, Classiques, Your Houre, La Strada and Haute Horlogerie. In 1963 the Chopard Company was taken over by the young goldsmith and watchmaker Karl Scheufele, after Paul-Andre Chopard, the last master watchmaker who maintained the horological roots of the family, was forced to give up the business since his sons, following other careers, refused to manage the business. Paul-Andre agreed to sell the business to Karl Scheufele, who as the new head of the company, gained significant experience with watch-making and jewelry making. He contributed to modernization of the company and added the Chopard jewelry segment into the Chopard watch collection.