Cbs

Author:
sushicho
Date:
May 17, 2007


In the wild world of television stations CBS seems unattackable. It has been the most-watched TV network for almost as long as commercial Television has been introduced in the US. Its secret? Stay the same. CSI is too violent? CBS asks its producers to create 2 spin-offs. Its viewership is too old? No problem, CBS keeps the same shows at the same time because their high purchasing power appeals to lots of advertisers. Indeed, CBS tv schedule does not evolve much with time. As a result its TV ratings do not move either, they are still as high as they have ever been. CBS affiliates have reasons to be happy. Primetime slots get so much viewers that it is enough to make them earn big money.

CBS soaps: the young and the restless and the bold and the beautiful are also the most watched tv programs of their kind. CBS also has the best offer in sports and it is taking over the internet with such a website as sportsline com. It has been broadcasting the superbowl for several
years now bringing more than 100 million viewers every year for the main event in American sports.

CBS is everywhere, its radio network also reaches the whole country. And it is also widely present in the world of cable even though it has never been able to launch a station as profitable as FOX news.


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