The automotive industry is at its global peak. However, the North American car manufacturers are finding difficulty in finding customers for their products. Automotive technology has taken over many parts of our lives, even dictating the type of video games that children play. For example games like grand theft auto san andreas revolve around hijacking cars and other vehicles. Another such game is grand theft auto vice city. If i were a character in the game, i would seriously consider auto insurance. The reason for the decline in the North American automotive industry is the lack of appeal it has when considering the used auto parts (napa auto parts) and cheap but elegant cars offered by Japanese manufacturers. Used car dealers in Canada and US also offer cheap automotive accessories for Japanese models, and their fuel economical structure is well defined for the oil driven world we live in today. Also, national car rental offer Japanese models such as Toyotas and Hondas for reasonably cheaper prices when compared to Fords and Chevys. Evidently, as more and more layoffs are present in the Canadian and US auto manufacturers, it is important to redefine the passion for making cars, and attack the global market again with force as Henry Ford once did.