To advertise is all about target markets, no matter if you choose radio advertising or direct mail advertisements, you want to hit the most people who would be interested in what you are selling for the least amount of money. So here are some tips for advertisers that I have learned through our advertising company and my many years of analyzing advertisements and shopping. I even spent some time looking for advertising jobs thinking I would make a career of it.
An average commercial, be it radio advertising or television advertising, is about 30 seconds long. However we are all guilty of the 8 to 10 seconds tune out, meaning that if there is not something catching our attention in those first 8 to 10 seconds we tune it out or turn it off. A great way to avoid this is a catchy phrase, saying or tune to get the attention and keep it. I have found that a good advertising agency can get you as advertisers in touch with people to help with music or catch phrases if your creatively limited.
You probably already know that internet advertising is all about the power of search engine words and needs to be updated regularly so that you stay at the top of the listed websites. Once you get the customer to your website, make it user friendly. If it is to hard find what you are looking for you will go look somewhere else no matter the cost.
If you are interested in doing outdoor advertising or billboards make sure and find a advertising company that has more than one billboard so you can rotate your add around. If you see the same advertisements the same place over and over you stop seeing it all together. Also make sure that you as advertisers use bright colors to grab the attention.
